ARTIFICIALCINEMATIC AI & VISUAL PRODUCTION
AI-assisted films and visual worlds. Shaped by over 30 years of photography and filmmaking.
Discuss a projectFrom Richard’s work in film, photography and AI production.
An image that does not yet exist. A scene that cannot simply be filmed. A story that needs a visual world of its own. ARA develops images and films for brands, agencies and production companies.
From the first storyboard to a cinematic moment. Commercials, visual stories and scenes that open up new worlds. Visual direction, editing, compositing and sound design turn generated material into film.
Campaigns · Product films · Social contentVirtual shoots, staged products and fully AI-generated characters. The AI Model Agency opens up new possibilities for campaign casting and visual identity.
Fashion · Key visuals · Brand communicationResearch becomes a cinematic world. Historical scenes and reconstructions for narrative and documentary projects, with careful review of details and plausibility.
History · Documentaries · ReconstructionClassical cinematography for real people, places and encounters. AI and 3D for reconstructed worlds and new perspectives. Combined as needed for corporate films, product imagery and spatial visualisation.
Corporate films · Automotive · Architecture & yachtsWhich production approach serves your idea? Together, we explore what a live shoot, generative AI or a combination can achieve. The result is a visual direction that fits the story, production resources and intended use.
Concept · Production strategy · Corporate storytellingIN PRACTICE · MIPCOM 2025
Together with a documentary filmmaker and a sound designer, I developed a showreel for a historical documentary series for Big Media. It was presented at MIPCOM in Cannes in October 2025.
The AI-generated scenes brought lighting, composition and storytelling together with generative imagery and professional post-production.
Every image, every movement and every transition is shaped cinematically.
Define the message, audience and format. Decide which scenes to shoot, build in 3D or develop with AI.
Shape subjects, characters and movement. Review visual language, continuity and plausibility. Select, correct and refine.
Adjust movement and timing. Editing, compositing, grading and sound design turn individual sequences into coherent scenes.
Bring picture and sound together, check technical quality and deliver the final formats for their intended channels.
RICHARD PICHLER
I am Richard Pichler. I have worked as a photographer and filmmaker since 1992. Light, composition and storytelling shape my eye. Over three decades, my partner and I have created a wide range of productions under the name New World Spirits Films.
In 2024, AI-generated images reached a level of quality I could stand behind. My first client projects with generative video AI followed in 2025. With ARA, I now combine experience, intuition and new creative possibilities. AI can also be a creative partner in that process. Visual direction, selection and responsibility for the result remain with me.
Reality is not replaced.
It is reimagined.
ARTIFICIAL REALITY AGENCY
A story, a product or an initial idea. Tell me what you have in mind, where the images will be used and when you need them.